At the core of marketing is being able to define to customers who you are and why you’re relevant to them. How can you help them? Why should they engage with you? Why should you have a relationship? Content Marketing is the answer… Content is King: A company should tell its story everyday in every way. Whether making a presentation, issuing a press release, publishing on your blog, editing your website or tweeting – you need to have a consistent and powerful message.

 

Your traditional marketing, digital marketing and social marketing must tell the same story. You may use different media to distribute your content or to reach diverse audiences, but the game remains the same. The good news is that today there are so many ways to distribute your content, but the bad news is that it’s so easy to get off message, make mistakes and confuse customers.

 

Most companies are simply too close to the situation to develop meaningful content – they want to talk about themselves instead of their customer’s problems and how they can fix them. A good marketing firm that understands business and communications can help you: Develop messaging strategy define a distribution methodology. Coordinate message training. Implement a content refresh process.