Notes from a 25-year
CT broadcaster.
Honest, opinionated writing on web design, SEO, video production, and advertising for Connecticut small businesses. Written by people who actually do the work.
Video & Studio6 min8 Ways Connecticut Small Businesses Are Using Our Green Screen Studio
Green screen isn't just for TV commercials anymore. Eight real ways CT small businesses are using a half-day in our Southington studio to fuel a quarter of marketing.
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Advertising6 minOTT Advertising for Connecticut Small Businesses (Roku, Apple TV, Fire TV)
How CT small businesses can reach cord-cutters on Roku, AppleTV, and Fire TV — formats, targeting, and how the math works.
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Web Design8 minHow Much Does a Website Cost for a Connecticut Small Business in 2026?
Real CT pricing for real CT businesses — what a custom Next.js site actually costs in Hartford, New Haven, and Stamford in 2026, why the $499 template guys aren't actually cheaper, and what you should budget.
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Web Design9 minWCAG 2.1 AA Compliance for Connecticut Business Websites — What You Actually Have to Do
ADA web-accessibility lawsuits hit a record in 2025. Here's what a Connecticut business actually needs on its website to avoid being a target — in plain English, with the technical floor and the manual checks.
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Video & Studio7 min6 Ways Connecticut Small Businesses Are Using Our Green-Screen Studio in 2026
Six current real-world uses of our Southington green-screen room — from monthly social-content batches to LinkedIn thought leadership, training, recruiting, and franchise-onboarding video.
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Advertising8 minOTT vs Linear TV: Which Should a Connecticut Small Business Buy First?
Connecticut sits in the Hartford-New Haven DMA — about 1.4M TV households per Nielsen. Here's the honest tradeoff between linear broadcast (NBC CT, Fox 61, WTNH) and OTT (Roku, Hulu, Fire TV) — and which one to start with.
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Video & Studio7 minWhy Connecticut Small Businesses Are Adding Video to Their Podcasts in 2026
Audio-only podcasts are a 2019 strategy. In 2026, every CT business serious about podcasting is shooting video too — for YouTube, for Spotify Video, for short-form clips. Here's why, and how the math works in our Southington studio.
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Advertising8 minAd Share Program vs Solo TV Buy: Which Is Right for a Connecticut Small Business?
Most CT small businesses can't write a $5,000/mo check to NBC CT or Fox 61. The Connecticut Website Company Ad Share Program changes the math — but it's not right for every business. Here's the honest tradeoff.
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