Reach Connecticut Customers on the TV They Watch Today

OTT refers to TV content delivered over the internet instead of cable or satellite; connected TV is the internet-connected television or device it plays on. In practice the terms overlap. Our Connecticut OTT campaigns put your commercial on platforms like Roku, Hulu, ESPN, Pluto and Tubi, on the big screen people already watch.

Quite a lot. Beyond specific Connecticut towns and ZIP codes, streaming TV lets you target viewers by demographics such as age, household income and presence of kids, plus interests and other audience characteristics. That means less budget spent on people who aren't your customers.

It can be a lower-cost way in. Streaming ads are typically bought on impressions rather than by the spot, and our entry budgets are a fraction of broadcast solo-buy pricing, so Connecticut small businesses can get big-screen visibility without a major-brand budget. Exact costs depend on your targeting.

You get reporting instead of estimates. Our OTT campaigns include view-through reporting and household reach measurement, so you can see how many Connecticut households your commercial reached. Reporting shows exposure and activity; it can't promise sales, but it gives you real numbers to judge the campaign by.

Yes. If you already have a TV commercial, we can usually re-use it for your streaming campaign. If you don't, we can produce one in our Southington studio, so the same spot can run on streaming platforms and, if you choose, on broadcast TV as well.

Our OTT inventory includes Roku, Hulu, ESPN, Pluto, Tubi and other major streaming platforms, where your ad runs alongside the shows, movies, sports and news Connecticut viewers already watch. The exact mix depends on your targeting and available inventory.