Advertising for Hartford County businesses.

Broadcast here is bought as the Hartford–New Haven market, which Nielsen ranks 32nd in the United States at 1,060,910 TV households (2024–25 Local Television Market Universe Estimates). Hartford County sits at its centre, which is what makes the arithmetic work: a spot bought for a Bristol insurance agency and a spot bought for a Manchester restaurant land in the same market, on the same rate card. That shared footprint is the whole basis of the Ad Share Program.

Most Connecticut small businesses cannot justify a solo-buy broadcast television budget. The Ad Share Program is our answer: a curated group of non-competing CT businesses share commercial inventory, splitting the cost while each gets its own spots in the rotation. We buy directly from Connecticut stations — typically NBC Connecticut (WVIT 30), FOX 61 (WTIC), WTNH 8 and WFSB, plus the cable networks. You get on real network television for a fraction of solo-buy pricing.

Broadcast is bought by market, which means a Hartford County TV buy reaches the whole state's household base whether you need that or not. When the goal is genuinely local, we pair it with OTT streaming — Roku, Hulu, ESPN, Pluto, Tubi and more — which targets down to the ZIP code. That combination is how a Farmington dentist or a Newington contractor gets broadcast credibility without paying for viewers in Danbury.

The spot itself is produced in-house at our Southington green-screen studio, 15 to 30 minutes from every town in the county, by a founder with 25 years in Connecticut broadcast. One team writes it, shoots it, edits it, buys the media and reports on it — one quote, one accountable partner. Most agencies running Connecticut advertising are Google Ads shops with no broadcast experience; the relationships and the production craft here came from two decades inside CT media.

Reporting is where broadcast usually disappoints people, so it is worth being clear about what you get. You see the schedule that ran, the stations and dayparts it ran in, and the delivery against what was bought — not a spreadsheet of impressions with no way to check them. Digital and OTT report at a finer grain, down to completed views by ZIP, and we read the two together rather than pretending they measure the same thing. Where a campaign is paired with a site we built, the call and form volume is visible alongside it.