Advertising for New London County businesses.

New London County sits inside the Hartford–New Haven television market, which Nielsen ranks 32nd in the United States at 1,060,910 TV households (2024–25 Local Television Market Universe Estimates). For most businesses, buying a whole market to reach one town is waste. For a tourism economy it is the opposite: in tourism the customer is by definition somewhere else when they see your spot, and market-wide reach is precisely what you are paying for.

That makes broadcast an unusually good fit for the Mystic corridor. A spot for a Mystic inn, a Stonington restaurant or a Groton attraction runs on the Connecticut stations — NBC Connecticut (WVIT 30), FOX 61 (WTIC), WTNH 8 and WFSB — and lands in front of the Hartford, New Haven and Waterbury households who make up a large share of the drive-in visitor base, weeks before they book.

The county's other economies want different instruments. Norwich's professional-services and retail base sells locally, so OTT streaming on Roku, Hulu, ESPN and Pluto — which targets down to the ZIP code — does more per dollar than a market-wide buy. Businesses serving the submarine base and the defence cluster, or the casino workforce around Foxwoods and Mohegan Sun, are targeting a specific and identifiable audience rather than a broad one. We build the plan around which of those you actually are.

Most small businesses cannot justify solo-buy broadcast, which is what the Ad Share Program exists for: non-competing Connecticut businesses pool into shared commercial inventory, splitting the cost while each keeps its own spots in the rotation. Production runs out of our Southington green-screen studio, 75 to 90 minutes away, or on location in the county. Rich Conway brings 25 years of Connecticut broadcast; the same team produces, buys and reports.

One limit worth naming plainly: Connecticut broadcast does not reach Rhode Island and eastern Massachusetts, and a meaningful share of New London County's visitors come from exactly there. Providence and Boston are separate markets. Where that traffic matters to you, we cover it with ZIP-targeted OTT and social rather than pretending a Connecticut schedule reaches it — which is the same two-market problem Fairfield County has, in the opposite direction.