Video production for Tolland County businesses.

Video does a specific job in a rural county: it substitutes for the walk-in a customer will not casually make. When the nearest comparable business is twenty minutes away rather than two, people decide online first, and a short film of the space, the team and the work removes most of the reason to keep looking. Our Southington studio is 35 to 50 minutes from most Tolland County towns, and we travel across the county for on-location work.

The UConn audience is the county's distinctive case. Students, visiting parents and faculty all research on video before they arrive, and they research in bursts — orientation, move-in, family weekend, graduation. An off-campus rental operator, a Storrs restaurant or a healthcare practice serving faculty gets more from a library of short, specific pieces than from one polished annual commercial, because the questions differ by audience and the timing is calendar-driven.

The studio itself is a professional green-screen facility with a broadcast lighting grid and a three-camera setup, run by Rich Conway with over two decades in Connecticut media. It produces TV commercials start to finish — script, storyboard, casting, shoot, edit, music licensing — plus radio spots, podcast production with full editing, and live streaming. Half-day and full-day sessions both include the studio, lighting, camera operator and basic editing.

Placement is straightforward from here. Tolland County is inside the Hartford–New Haven television market (Nielsen's 32nd-largest, 1,060,910 TV households), so a spot produced in Southington can run to both the Storrs area and the Hartford-area households the campus population travels from, through the Ad Share Program. 360° virtual tours are the other strong fit — particularly for rentals, where a remote parent is signing for a room they have never seen.

A library beats a showpiece here, and it is cheaper than it sounds. One studio day can produce six or eight short pieces — one per question a student, parent or faculty member actually asks — rather than a single polished commercial that has to answer all of them at once. Those cut for the site, for social and for OTT, and they can be refreshed a piece at a time as the offer changes, instead of the whole film going stale together.